AI SEO

AI SEO. GEO. AEO. Whatever you call it, we’ll help you be the brand AI recommends.

People are searching on AI for answers and recommendations, and those LLM tools decide which brands make the cut.

 As your trusted AI-search partners, we start by researching the prompts people use to find what you offer. Then we show you where you appear, where you don’t, and how to change that.

Welcome to the era of AI-search.

Speak to our AI SEO experts

In-depth research into the prompts your customers use

Visibility tracked across the major AI platforms

Expert-led content written for AI-search

Technical and schema insight to help AI read your site

Customer-focused content creation and blogs

Optimise your site for AI crawlers

If AI tools can’t access your site, they can’t recommend you. We make sure your technical performance is optimised for AI crawlers, so nothing stands in their way.

Create pages AI can understand

AI pulls answers from pages that are clear, well structured and easy to quote. We shape your pages and content so your most useful information is easy for AI to find.

One clear picture of your brand

AI needs to know who you are, what you do and who you do it for. We make sure your brand is described consistently everywhere, so AI tools describe you accurately.

What's the difference between GEO, AEO, AI-search and SEO?

Honestly, less than you might think. Generative engine optimisation (GEO) and answer engine optimisation (AEO) are two names for the same goal: getting your brand into AI-generated answers. However, there are still some subtle differences. For example, GEO has a higher reliance on Digital PR to distribute your content on third party sites, whereas AEO is the process of making your brand and content more likely to appear in the answers AI tools give. Instead of only aiming for a high position in a list of links, AEO focuses on being the source that ChatGPT, Gemini, Claude, Perplexity or Google’s AI Overviews choose to mention, quote or recommend when someone asks a question.  

AI-search is the collective term for GEO and AEO, and SEO is about ranking in traditional search results.

The good news is they’re built on the same foundations: a site that’s easy to crawl, content that’s genuinely useful, and a brand that other trusted sources talk about.

Is Hot House Digital an SEO, GEO or AEO agency?

All three. We’re an award-winning UK SEO, GEO and AEO agency based in Leeds, with SEO, content and digital PR specialists in one team. That matters, because AI-search rewards brands with a strong technical base, genuinely useful content and plenty of trusted coverage. Our work has been recognised by the Prolific North Marketing Awards, the Search Engine Land Awards and the STEM Marketing Awards. And whatever acronym you prefer for this new era of AI-search, we’ll always tell you plainly what’s working, what isn’t, and why.

Do I need GEO and AEO if I’m already doing SEO?

Strong SEO gives you a head start, because AI tools often draw on the same pages that rank well in search, but it doesn’t guarantee AI will recommend you. AI-search also looks at how clearly your content answers real questions, and how often trusted sources mention your brand. GEO and AEO build on your SEO to cover those gaps, so you’re found in search results and in AI answers. That’s why we treat them as one joined-up strategy rather than separate jobs.

Does traditional SEO still matter?

Yes, very much. AI-search hasn’t replaced traditional search at all, as it actually sits alongside it. People still click through from Google’s normal results, and Google’s AI Overviews appear right on top of them. A fast, well-structured site that ranks well is still the foundation, and everything we do for AI-search is built on it.

How do you measure AI-search visibility?

We track a set of prompts that matter to your business across the major AI platforms, using specialised software. For each prompt, we look at whether your brand is mentioned, whether your website is cited as a source, and which competitors appear instead. You get a clear picture of where you stand and how it’s changing over time.

Which industries benefit most from AI SEO, GEO & AEO?

Short answer: all of them. If someone searches for it, then AI-search caters for it. In our experience, our GEO and AEO work has complemented all of our traditional SEO clients, and we have seen excellent results from tailoring our organic search (SEO) strategies to accommodating AI SEO practices, from clients in the payments and FinTech space, to STEM-industries, such as engineering. We’ve also seen a huge impact on ecommerce sites, such as our work with clothing brand TOG24, and house-building brands such as Wain Homes, where the increase in citations and recommendations from LLMs has greatly increased traffic to their sites, and therefore enquiries and conversions.

The Hot House Digital approach

Clear advice you can act on, given by experts who know this industry inside out

Award-winning work for B2B, STEM and consumer brands

Every decision backed by data and grounded in a commitment to help you succeed

Honest reporting on what’s working and what isn’t, communicated in C-suite simplicity

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Real impact, real results

SEO

TOG24

The expansion of TOG24 stores required a comprehensive local SEO strategy to encourage new visitors. Using a three step approach, we delivered impactful business growth – both in and outside for the SERPS.

CRO

Wain Homes

As a leading UK housebuilder, Wain Homes chose Hot House Digital to ensure a seamless website migration – as well as drive new traffic and conversions. Discover our full CRO strategy.

CRO ● SEO

Global Insurer

A major global insurance provider required a solid SEO and CRO strategy to boost its sales. Thanks to our in-house expertise, we were able to build new conversion and ensure a significant increase in website traffic.

More case studies

Let’s grow your business together

Whether it’s SEO, AI search, digital PR, content, analytics or CRO, getting you found and turning visitors into customers is what makes us click. Tell us a little about your goals and we’ll show you how we can help your business grow beyond the search bar.

I’m James. Hello.

My background in marketing and PR started right after I graduated from Lancaster University. After working as a consultant at a national accountancy firm, I soon found where my passion was: SEO.

This passion was tested to its limits once Google rolled out its first algorithm update on poor-quality links. This was a big one. So big, in fact, that it meant the entire accountancy website was taken out of Google.

The agency that managed the SEO of the website was sacked, and it was up to me to remove the penalty that was losing the business tens of thousands of pounds per week. No pressure.

Over six months of intensive work, I got the penalty removed. The website was back owning the SERPS, and I was ready for the next challenge.

That’s when I became an SEO specialist at iProspect for some of the UK and Europe’s biggest brands. As well as working on additional Google Penalties and on all areas of SEO, my venture into digital PR meant securing one client a three-page spread in The Sun.

Three years on, I was SEO Lead for Thomas Cook and Pets At Home, growing their annual organic search revenue to over a quarter of £1 billion for the former.

I met Patrick and it was love at first sight on the train into work. We talked about developing an offer that could really work with clients to grow their businesses. Countless late nights, long weekends and much coffee drinking later, we had a plan. We launched Hot House Digital. The rest is history.

Hi, I’m Patrick.

It was a pretty winding road that led me to launching Hot House Digital. And that started with telesales. Not a job for everybody.

After completing my Master’s in creative writing, I took an internship at a surveyor company.

They set up a directory for surveyors and my job was to write punchy web copy. I basically smashed out article after article on industry topics to help them rank higher on Google.

Despite not knowing it at the time, I was doing hardcore SEO. And I absolutely loved it.

Fast forward a few years (which included a year of teaching English in South Korea), and I became an SEO Manager at iProspect in Manchester. It was here that I got to know James, Hot House Digital Co-Founder.

We both wanted something ‘more’. Sure, the work was enjoyable – and we were great at it. But we missed being close to the clients – you guys.

Eventually, the opportunity to do some work for a specialist food marketing agency arose. Our second client soon followed, and after months of working evenings and weekends, we were ready to launch full time.

Good things come to those who wait. And apparently, also to those who work in telesales.

Fair play, but just in case you’re on the fence, here’s how our services can drive big successes for your brand.

SEO

If you’re not getting the results you want, it’s because your customers can’t find you. Rank high in the SERPS and get ahead of the competition with our 360 approach to search optimisation.

Content

Gaining consumer trust calls for authentic content that offers true value to audiences. We’ll dive into trending topics and keywords to ensure every page makes people want to stick around.

Digital PR

One of the biggest drivers of organic search visibility is links, and we know how to build them. Showcase your expertise on the very best online publications with our strategic PR campaigns.