Our Content Strategy
Whenever we work with one of our clients to build them a bespoke strategy, whether for content or SEO, we always need to start with their business requirements.
Our content consultants will work closely with you to get under the skin of your business and customer to thoroughly understand your objectives when it comes to content. Many brands know that they should create content, but ultimately they don’t understand why and for what purpose.
We help you delve deep into your requirements to establish the core business objectives around content. We then work closely with you to harness the power of content to make sure it performs for you and your business.
We get the most out of your website using content that...
How we do this for you...
This will give us the baseline of our strategy.
Having undertaken this analysis in line with the initial content audit, our content consultants will develop a bespoke content strategy taking into account the needs of your site and the industry you operate in.
Whether required to drive traffic, engage customers onsite, provide a dedicated resource answering key questions to your industry, or connect with leading publishers, each element will be executed in the right way at the right time.
The way we report will always be clear and to the point, but it will always give you performance metrics that relate back to your business objectives.
Whether we’re creating content onsite or engaging with journalists you’ll always understand how this impacts on performance.